Siberian health: electronic catalog of dietary supplement with a detailed description

Siberian health: electronic catalog of dietary supplement with a detailed description

I. History and philosophy of Siberian Health

Siberian health, now known as Siberian Wellness, is an international company specializing in the development and production of biologically active additives (BADs) and cosmetics. Her story originates in 1996 in Novosibirsk, in the very heart of Siberia. The founders of the company, Tatyana Gorokhovskaya and Alexander Shishkov, set themselves an ambitious task – to create products based on the strength and wisdom of Siberian nature.

• Origins and development: Initially, the company focuses on the use of wild plants and herbs of Siberia, known for its healing properties. It was the unique ecology of the region, with a harsh climate and rich flora, that has become a key factor in the formation of the concept of Siberian Wellness products. For several years, the company has rapidly developed, expanding the assortment and geography of presence. Representations were opened in various regions of Russia and abroad. An important stage was the introduction of modern technologies into production, which made it possible to improve the quality and efficiency of products.
• Philosophy and values: The basis of the philosophy of Siberian Wellness is the principle of harmony of man and nature. The company adheres to the concept of “Wellness”, which involves a comprehensive approach to health, including proper nutrition, physical activity and maintaining a psycho -emotional balance. Siberian Wellness seeks to provide their customers with products that will help them strengthen their health, increase life tone and improve the quality of life. The key values ​​of the company are:
  • Natural origin: The use of environmentally friendly raw materials collected in the wild of Siberia and other regions of the world.
  • Scientific approach: Development of products based on modern scientific research and clinical trials.
  • High quality: Strict quality control at all stages of production, from the choice of raw materials to packing finished products.
  • Accessibility: Product offer at affordable prices so that as many people as possible can use its advantages.
  • Responsibility: Caring for the environment and support for social projects.
• Production and technology: Siberian Wellness has its own modern production complex equipped with high -tech equipment. The company actively introduces innovative technologies into production, such as CO2 extraction, lyophilization and microcapsulation. This allows you to preserve the beneficial properties of plant materials as much as possible and increase the bioavailability of active substances. Strict quality control is carried out at all stages of production, which guarantees the compliance of products with international standards. The company has ISO 22000 and GMP certificates confirming a high level of safety and product quality.
• Distribution system: Siberian Wellness uses a multi -level distribution system (MLM), which allows the company to effectively promote its products and attract new customers. The MLM system provides the opportunity for independent consultants to earn money by selling products and attracting new partners. The company actively supports its consultants, providing them with training, marketing materials and other resources necessary for successful work.
• Environmental responsibility: Siberian Wellness is aware of its responsibility to the environment and seeks to minimize the negative impact of its activity on nature. The company uses environmentally friendly technologies in production, processes waste and supports nature protection projects. Siberian Wellness also actively promotes the principles of sustainable development and environmentally responsible lifestyle among their customers and partners.

II. Electronic catalog structure BAA Siberian Health

The electronic catalog of the Siberian Wellness dietary supplement is a structured and convenient resource designed to familiarize yourself with the range of products, its composition, properties and methods of use. It facilitates the search for the necessary products and provides complete information to make a conscious purchase decision. The catalog, as a rule, is organized in the following categories:

• Product categories: The catalog is divided into the main categories that combine products for their intended purpose or the main ingredient. Examples of categories:
  • Health of the heart and blood vessels: Products to maintain health of the cardiovascular system, reduce cholesterol, strengthen blood vessels and normalize blood pressure.
  • Immunity: Means for strengthening the immune system, increasing resistance to infections and preventing diseases.
  • Digestion: Products to improve digestion, normalize intestinal microflora, eliminate discomfort and maintain the health of the gastrointestinal tract.
  • Nervous system: Means to maintain the health of the nervous system, reduce stress, improve sleep and increase performance.
  • Corruption apparatus: Products for strengthening bones and joints, maintaining their mobility and flexibility, as well as for the prevention of diseases of the musculoskeletal system.
  • Female Health: Means to maintain the health of the female reproductive system, normalize the hormonal balance and relieve symptoms of menopause.
  • Male Health: Products to maintain the health of the male reproductive system, improve potency and prevent prostate diseases.
  • Sports and fitness: Means to increase endurance, accelerate recovery after training, maintain muscle mass and improve sports results.
  • Beauty and care: Cosmetics for skin care, hair and body, created on the basis of natural ingredients. (Although focus for dietary supplements, this category is important for the completeness of the picture)
  • Children’s health: Vitamins and additives designed specifically for children to support growth, development and immunity.
• Sub -categories Productions: Inside each main category, subcategories can be highlighted that clarify the purpose of the product. For example, in the category of “Health of the Heart and Vessels” there may be subcategory: “To reduce cholesterol”, “to strengthen blood vessels”, “to normalize blood pressure.” Such details simplify the search for a product that meets specific needs.
• Page Product: Each product in the catalog has a separate page containing detailed information about it. The product page usually includes the following elements:
  • Product name: The full and exact name of the product.
  • Photography Product: A high -quality image of the product, which allows to evaluate its appearance.
  • Description Product: A detailed description of the properties and actions of the product, its intended purpose and advantages.
  • Product composition: A complete list of ingredients that make up the product indicating their quantity. Particular attention is paid to active components and their role in ensuring the effectiveness of the product.
  • Recommendations for use: Detailed instructions for the use of the product, including the recommended dosage, duration of admission and possible contraindications.
  • Customer reviews: Reviews of other buyers who have already used this product. Reviews can be useful for evaluating the effectiveness of the product and making a purchase decision.
  • Certificates: Information on the availability of quality and safety certificates that confirm its compliance with international standards.
  • Price: The cost of the product.
  • The ability to add to the basket: Button or link to add the product to the basket and place an order.
• Function requested: The catalog should have a convenient search function that allows you to quickly find the desired product by name, ingredient or purpose. The search can be implemented both text search and filtering according to various parameters.
• Filters and sorting: To simplify the search and selection of products in the catalog, filters and sorting can be provided. Filters allow you to weed out products according to certain criteria, for example, by price, ingredients, categories, etc. Sorting allows you to streamline products by a certain basis, for example, by popularity, price, alphabetical, etc.
• Section “Promotions and Discounts”: A separate section of the catalog, which presents products involved in promotions and offered with discounts. This section allows customers to save money and purchase products at competitive prices.
• Section “New”: The section of the catalog, which presents new products that appeared in the range of Siberian Wellness. This section allows customers to keep abreast of the latest developments of the company and purchase new items first.
• Mobile version: For the convenience of users, the catalog should be adapted for viewing on mobile devices. The mobile version should be optimized for small screens and provide quick access to all necessary information.

III. Detailed description of key dietary supplements Siberian health

This section is devoted to a detailed description of some key biologically active additives offered by Siberian Wellness. The description of each product includes its composition, properties, indications for use, contraindications and recommendations for use.

1. Novomin (novomin): antioxidant complex

• Composition:

  • Vitamin C (ascorbic acid): A powerful antioxidant necessary to strengthen the immune system, protect the cells from damage by free radicals and maintain skin health.
  • Vitamin E (Tokoferola Acetate): A fat-soluble antioxidant that protects cell membranes from oxidation, supports the health of the cardiovascular system and improves the condition of the skin.
  • Retinol acetate (Vitamin A): It is necessary for normal vision, growth and development of cells, maintaining the health of the skin and mucous membranes, as well as to strengthen the immune system.
  • Taurin: Amino acid that supports health of the cardiovascular system, nervous system and vision. Promotes the normalization of metabolic processes.

• Properties: Novomin is a powerful antioxidant complex that protects the body cells from damage by free radicals. It has the following properties:

  • Antioxidant action: Neutralizes free radicals, preventing oxidative stress and cell damage.
  • Immunomodulatory action: Strengthens the immune system and increases the body’s resistance to infections.
  • Anti -inflammatory action: Reduces inflammatory processes in the body.
  • Detoxocusive action: Promotes the elimination of toxins from the body.
  • Oncoprotective action: Helps protect cells from malignant rebirth.

• Indications for use:

  • Prevention and treatment of colds and influenza.
  • Protection of the body from the negative environmental effects.
  • Support for the immune system.
  • Prevention of cardiovascular diseases.
  • Support for intensive physical exertion.
  • Complex therapy of cancer (after consulting a doctor).

• Contraindications: Individual intolerance to product components, pregnancy, breastfeeding.

• Recommendations for use: Adults take 1 capsule per day while eating. The duration of the reception is 1 month. If necessary, the reception can be repeated. During epidemics of colds, dosage can be increased to 2-3 capsules per day.

2. Rhythm of Health: complex cleansing of the body

• Composition: The origins of purity are a three -phase system of cleansing the body, which includes three complexes:

  • Formula 1 (cleansing of the intercellular environment):
    • Senna extract: A soft laxative, stimulating intestinal motility and helps to remove toxins and toxins.
    • Proophasha Extract: A hepatoprotector that protects the liver cells from damage and helps to restore them.
    • Artichoke extract: It improves digestion, stimulates the production of bile and helps to remove toxins from the liver.
    • Lugovoi clover: It has a diuretic and diaphoretic effect, contributing to the excretion of toxins through the kidneys and skin.
  • Formula 2 (intracellular cleansing):
    • Extract of cruciferous vegetables (broccoli, Brussels cabbage): They contain Indol-3-carbinol, which contributes to the detoxification of the body and the protection of cells from malignant degeneration.
    • Garlic extract: It has antibacterial, antiviral and antifungal properties.
    • St. John’s wort extract: It has antioxidant and anti -inflammatory properties.
    • Green tea: A source of antioxidants, supporting the detoxification of the body.
  • Formula 3 (antioxidant protection):
    • Vitamin C: Powerful antioxidant.
    • Vitamin E: Fatable antioxidant.
    • Selenium: A microelement necessary for antioxidant protection of the body.
    • Zinc: The microelement necessary to strengthen the immune system and maintain skin health.
    • Copper: A trace element involved in antioxidant protection and maintenance of connective tissue health.
    • Manganese: A microelement necessary for the normal operation of enzymes involved in antioxidant protection.

• Properties: The origins of purity are a comprehensive system of cleansing the body that provides:

  • Cleaning the intercellular medium from toxins and toxins.
  • Activation of intracellular detoxification processes.
  • Antioxidant protection of cells from damage by free radicals.
  • Improving digestion and normalization of intestinal microflora.
  • Support for the immune system.
  • Increasing vital tone and performance.

• Indications for use:

  • Prevention of diseases associated with environmental pollution.
  • Improving the general state of health and well -being.
  • Support for the body during diets and cleansing programs.
  • Complex therapy of chronic diseases.
  • Preparation for pregnancy.
  • Strengthening the immune system.

• Contraindications: Individual intolerance to product components, pregnancy, breastfeeding, acute diseases of the gastrointestinal tract.

• Recommendations for use: Adults take 2 capsules of each formula (Formula 1, Formula 2, Formula 3) 2 times a day during meals. The duration of the reception is 1 month. If necessary, the reception can be repeated.

3. Essential Minerals: Selenium (Essential Minerals Selenium): Support for antioxidant protection

• Composition:

  • Selenium (in the form of a seagteum): 70 μg in one capsule. Selenium is a vital trace element that plays a key role in the antioxidant protection of the body, maintaining the immune system and the normal function of the thyroid gland.
  • Vitamin C: 100mg.
  • Vitamin E: 10mg.

• Properties:

  • Antioxidant Protection: Selenium is a component of the enzyme glutathioneperoxidase, which protects the cells from damage by free radicals.
  • Immunomodulatory action: Selenium strengthens the immune system and increases the body’s resistance to infections.
  • Support for thyroid function: Selenium is necessary for the normal functioning of the thyroid gland and the production of thyroid hormones.
  • Prevention of cardiovascular diseases: Selenium reduces the risk of developing cardiovascular diseases.
  • Oncoprotective action: Selenium helps to protect cells from malignant rebirth.

• Indications for use:

  • Selena deficiency in the body.
  • Prevention of cardiovascular diseases.
  • Support for the immune system.
  • Support for thyroid function.
  • Protection against negative environmental impact.
  • Prevention of cancer.

• Contraindications: Individual intolerance to product components, pregnancy, breastfeeding.

• Recommendations for use: Adults take 1 capsule per day while eating. The duration of the reception is 1 month. If necessary, the reception can be repeated.

4. Basic lymphosan (Lymfosan Basic): Enterosorbent for cleansing the lymphatic system

• Composition:

  • Inulin: A prebiotic that supports the growth of beneficial intestinal microflora and improves digestion.
  • Pectin: Soluble fiber connecting and excreting toxins from the body.
  • Plant extracts (echinacea, senna, burdock, horsetail): They have cleansing, anti -inflammatory and immunomodulating properties.

• Properties:

  • Sorruption action: Lymphosan binds and removes toxins, toxins, allergens and other harmful substances from the body.
  • Improvement of lymphatic drainage: Lymphosan helps to cleanse the lymphatic system and improve its function.
  • Normalization of intestinal microflora: Lymphosan contains prebiotics that support the growth of beneficial intestinal microflora and improve digestion.
  • Immunomodulatory action: Lymphosan strengthens the immune system and increases the body’s resistance to infections.

• Indications for use:

  • The body pollution with toxins and slag.
  • Allergic reactions.
  • Digestive disorders.
  • Reducing immunity.
  • Complex therapy of layer diseases.

• Contraindications: Individual intolerance to product components, pregnancy, breastfeeding, acute diseases of the gastrointestinal tract.

• Recommendations for use: 1 teaspoon of powder dilute in 200 ml of warm water. Take 1-2 times a day 30 minutes before meals. The duration of the reception is 1 month. If necessary, the reception can be repeated.

5. Siberian Len (Siberian Flax): source Omega-3 and fiber

• Composition:

  • Flax seed oil: The rich source of omega-3 fatty acids (alpha-linolenic acid) necessary for the health of the cardiovascular system, nervous system and skin.
  • Law of flax seeds: The source of fiber that improves digestion and promotes the elimination of toxins from the body.
  • Vitamin E: Antioxidant protecting omega-3 fatty acids from oxidation.

• Properties:

  • The source of omega-3 fatty acids: Supports health of the cardiovascular system, reduces cholesterol levels, improves brain function and vision.
  • Fiber source: It improves digestion, normalizes the intestinal microflora, helps to remove toxins from the body and reduces the risk of constipation.
  • Antioxidant action: Protects body cells from damage by free radicals.

• Indications for use:

  • Omega-3 fatty acid deficiency.
  • Prevention of cardiovascular diseases.
  • Improving digestion.
  • Normalization of cholesterol levels.
  • Support for the health of the skin and hair.

• Contraindications: Individual intolerance to product components, exacerbation of diseases of the gastrointestinal tract.

• Recommendations for use: Adults take 1-2 capsules or 1 teaspoon of oil per day during meals. Cake can be added to cereals, yogurts and other dishes. The duration of the reception is 1 month. If necessary, the reception can be repeated.

6. Diabet-Activ (Diabet-Activ): Support for a normal blood sugar level

• Composition:

  • Inulin: A prebiotic that helps to normalize blood sugar and improve digestion.
  • Jimnema Sylvester’s extract: Reduces craving for sweets and helps to normalize blood sugar.
  • Chromium: A microelement necessary for the normal metabolism of glucose and maintaining a normal blood sugar.
  • B vitamins B: It is necessary for normal metabolism of carbohydrates and maintaining the health of the nervous system.
  • Zinc: Participates in the regulation of blood sugar and supports the function of the pancreas.

• Properties:

  • Normalization of blood sugar.
  • Improving glucose metabolism.
  • Reducing the craving for sweets.
  • Support for pancreatic function.
  • Improving digestion.

• Indications for use:

  • Support for type 2 diabetes (as part of complex therapy, as prescribed by a doctor).
  • Prevention of diabetes.
  • Violations of carbohydrate metabolism.
  • Overweight.

• Contraindications: Individual intolerance to product components, pregnancy, breastfeeding, type 1 diabetes.

• Recommendations for use: Adults take 1 capsule 2 times a day during meals. The duration of the reception is 1 month. If necessary, the reception can be repeated. Before use, it is recommended to consult a doctor, especially in the presence of diabetes.

IV. SEO-optimization of the electronic catalog of dietary supplement

Effective SEO-optimization of the electronic catalog of dietary supplement Siberian Wellness is crucial for attracting the target audience and increasing visibility in search engines. It includes optimizing content, site structure, meta-tags, images and other elements.

• Key words: The definition of relevant keywords and phrases that potential customers use to search for dietary supplements on the Internet. Keywords should be associated with the composition, properties, indications for use and manufacturer of products. The use of tools for analyzing keywords, such as Google Keyword Planner and Ahrefs, will help identify the most effective keywords. Examples of keywords: “Siberian health dietary catalog”, “Siberian wellness dietary supplement to buy”, “Bad for immunity Siberian Health”, “Antioxidant Complex Siberian Wellness”, “Cleansing the body of purity”.
• Content optimization: Creating unique, informative and useful content for each product page. Content should be well structured, easy to read and contain relevant keywords. It is important to avoid content duplication and use only original product descriptions. In content, it is necessary to emphasize the advantages of products, its unique properties and composition.
• Meta-tag optimization: Meta-tags are html tags that provide search engines information about the page content. The most important meta-tags are meta-heading (Title) and meta-description (Description). The meta-heading should be short, informative and contain relevant keywords. The meta-description should be more detailed and attract the attention of users. The optimization of meta-tags increases clicking in the search results.
• Optimization of URL addresses: The page of the pages should be short, read and contain relevant keywords. The use of static URL addresses is preferable to dynamic, as they are better indexed by search engines. Examples: www.siberianwellness.com/ru/shop/catalog/product/novomin/, www.siberianwellness.com/ru/shop/catalog/category/immunitet/.
• Image optimization: Product images should be of high quality and optimized for web. It is necessary to use the ALT attribute to describe images, including relevant keywords. Image optimization reduces the size of the files and accelerates the loading of the pages.
• Inner transmission: Creating a logical site structure and linking pages among themselves using internal links. Internal tigs improves site navigation and helps search engines better indexed content. Relevant internal links allow users to find additional information about products and services.
• External transmission: Obtaining links from other sites to your site. External links are an important ranking factor in search engines. Obtaining links from authoritative and relevant sites increases confidence in your site. Strategies for obtaining external links include guest posts, participation in forums and social networks, as well as affiliate programs.
• Adaptability to mobile devices: Adaptive design provides the correct display of the site on various devices, including mobile phones and tablets. Search systems, such as Google, prefer sites optimized for mobile devices. Site testing on various devices and the screen resolution is necessary to ensure user ease.
• Page load speed: Page loading speed is an important factor in user experience and ranking in search engines. Image optimization, the use of caching and CDN (Content Delivery Network) allow you to speed up the loading of pages. Using tools for testing page loading, such as Google Pagespeed Insights, helps to identify and eliminate problems.
• Using Schema Markup: Schema Markup is microdanas that help search engines better understand the content of the page. The use of Schema Markup to describe products, prices, reviews and other information increases visibility in search results and attracts more users.
• Analysis and monitoring: Regular analysis and monitoring of key performance indicators (KPI), such as traffic, conversion and positions in the search results, allows you to evaluate the effectiveness of SEO-optimization and make the necessary adjustments. The use of web analytics tools, such as Google Analytics and Yandex.Metric, helps to track KPI and identify opportunities for improvement.

V. Analysis of competitors in the field of electronic catalogs dietary supplement

Analysis of competitors is an important stage in the development of a strategy for promoting an electronic catalog of dietary supplement Siberian Wellness. It allows you to identify the strengths and weaknesses of competitors, to determine the possibilities for improvement and develop a unique offer for the target audience.

• Determination of competitors: Identification of the main competitors in the field of electronic catalogs of dietary supplements. Competitors can be both straight (offering similar products and services), or indirect (offering alternative solutions to satisfy the same needs). Examples of competitors: iherb, Evalar, Solgar (if there is a representative office in the region).
• Analysis of competitors’ sites: A detailed analysis of competitors’ sites, including an assessment of the structure of the site, design, usability, content, SEO-optimization and marketing strategies. It is important to pay attention to what keywords competitors use, what content they publish and what marketing channels they use.
• Analysis of the product range: Comparison of the range of competitors with the range of Siberian Wellness. It is necessary to determine what products competitors offer, what are their prices and what advantages they offer. Analysis of the assortment allows you to identify opportunities for expanding the Siberian Wellness assortment and developing unique products.
• Price analysis: Comparison of prices for competitors with Siberian Wellness prices. It is necessary to determine what the pricing policy of competitors, what discounts and shares they offer and what delivery conditions they provide. Price analysis allows you to develop a competitive pricing policy for Siberian Wellness.
• Analysis of SEO-optimization: Evaluation of SEO-optimization of competitors’ sites, including the analysis of keywords, meta-tags, URL addresses, internal and external tigs, adaptability to mobile devices and page loading speeds. The analysis of SEO-optimization allows you to identify the strengths and weaknesses of competitors and develop an effective SEO optimization strategy for Siberian Wellness.
• Analysis of marketing strategies: Evaluation of the marketing strategies of competitors, including an analysis of advertising campaigns, content marketing, marketing on social networks, email marketing and affiliate programs. An analysis of marketing strategies allows you to identify effective methods of promotion and develop your own marketing strategy for Siberian Wellness.
• Identification of the strengths and weaknesses of competitors: Determination of the strengths and weaknesses of competitors based on the analysis. It is necessary to determine what competitors exceed Siberian Wellness and what Siberian Wellness is superior to competitors. The identification of the strengths and weaknesses of competitors allows you to develop a strategy aimed at using the strengths of Siberian Wellness and the elimination of the weak.
• Determining the possibilities for improvement: Determination of opportunities for improving the electronic catalog of dietary supplement Siberian Wellness based on competitors’ analysis. It is necessary to determine what functions and opportunities can be added to the catalog, which content can be improved and what marketing strategies can be used. Determining the possibilities for improving allows you to create a unique and competitive electronic catalog of dietary supplements.
• Development of a unique sentence: Development of a unique offer for the target audience based on the analysis of competitors. It is necessary to determine what the Siberian Wellness distinguishes from competitors and what advantages the company offers its customers. A unique offer should be clear, attractive and comply with the needs of the target audience. Examples of a unique sentence: “Natural dietary supplements from the wild grasses of Siberia”, “Scientificly based formulas for health and beauty”, “affordable prices and high quality.”

VI. Usability and user experience of the electronic catalog of Bad

Usabili (ease of use) and user experience (UX) play a decisive role in the success of the electronic catalog of the dietary supplement Siberian Wellness. A convenient and intuitive interface, fast loading of pages and high -quality content contribute to attracting and holding customers.

• Navigation: Site navigation should be simple, logical and intuitive. It is necessary to use